Many companies selling to UK families have a strong sense that consumer demands are shifting rapidly. M&S recently talked to Carbon Commentary about its perceptions of changes in attitudes and behaviour. This article compares its results with those of a survey by the Henley Centre in summer 2007.
During the last year or so, the percentage of ‘green zealots’ in M&S research has risen from 3-4% to nearer 8%. Henley also sees a figure of 8% for the two greenest groups ‘principled pioneers’ and ‘vocal activists’. A further 31% (Henley Centre) or 30-35% (M&S) are actively concerned and want to adjust their behaviour. There has also been a big growth in this group in the last year.
In both surveys another third are aware of environmental and ethical issues, but are unlikely to take active steps unless pushed. A final quarter or so don’t care very much. M&S says that they are ‘struggling’. Henley calls them ‘disengaged’.
Some scientists think that the world’s halting attempts to reduce carbon emissions are bound to fail. So they have proposed various schemes for counteracting the global warming impact of fossil fuels. The Gaia scientist James Lovelock proposed an unusual and untested idea in a recent paper. He suggested that we install millions of pipes to bring nutrient-rich water to the surface to feed carbon sequestering organisms. Other scientists are working on schemes as diverse as mirrors that reflect part of the sun’s energy, increased aerosol pollution to stop sunlight getting to the earth, and improving plankton growth by adding iron to the oceans.
New UK housing has insulation standards that do not come close to matching the best northern European levels. Individual homeowners and ethical investors have built single ‘eco-homes’ but a small new development in Bladon, Oxfordshire is among the first to be speculatively built by a mainstream housebuilder.
Both the Conservative and Lib Dem parties have produced position papers on climate change in the last few weeks. The Conservative document is over 500 pages long but contains very few specific proposals. To be harsh, it is little more than a prolonged agonising over whether the climate change problem can be addressed using conventional free-market mechanisms. The Lib Dem paper is a tenth of the length but does contain the outlines of a coherent set of policies.
The rivalry between Tesco and Wal-Mart is well known. Tesco’s imminent entry to the US heartland of the world’s largest retailer may have created an extra edge to the battle. And, unsurprisingly, the two giants are squaring up over carbon issues as well as over such things as employee conditions and global sourcing policies.
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