HSBC's international opinion survey into climate change
The key conclusions from a good piece of market research
HSBC's July 2007 survey entitled the Climate Confidence Index contained many surprising results. Carried out in nine major countries around the world, it showed that concern about climate change is far higher in developing countries than in the UK or the USA. As importantly, the inhabitants in these countries also think that the world is more likely to find ways to avert climate change problems.
Almost 60% of people in Brazil, Mexico and India see global warming as one of the most pressing problems the world faces, compared to little more than 20% in the UK. Broadly speaking, the richer countries tend to see terrorism as a bigger threat to the world than climate change. In all nine nations bar the US, the level of concern tends to rise quite sharply with age. (This result is also seen in most other surveys of UK opinion.)
Confidence that climate change will be successfully addressed by existing institutions is low in most places around the world. It falls to its lowest level (5%) in the UK. The UK also has the lowest level of people saying that they personally are making a significant effort to reduce climate change at 19%, compared to levels above 40% in developing countries. Fatalistic Britons are also almost the most pessimistic about whether global warming will be stopped, with only 6% of people saying 'I believe we will stop climate change,' compared to 45% in India and 39% in China.
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Photo: the glacier at Ilulassit in Western Greenland
Drawing: the Indian treadle pump backed by Climate Care